You need to ask yourself, what do you want to say and how do you want to say it? Consider the user: What do you want them to feel and experience when the page loads?
Typography establishes a mode of communication and, in turn, the personality of the website. The choice of typeface will determine how people respond to your website.
The following websites have very distinct personalities, largely established by the typography.
My guess is it’s not iPhome anymore?
Everyone seems to be moving to the green kid.
Smartphones, tablets, or any new cool gadgets. Everything is cool with bluetooth.